Items related to Marketing Research: Approaches, Methods and Applications...
Synopsis
Aimed at post-introductory Marketing undergraduates and postgraduate students, Marketing Research is the first UK textbook to offer the advantages of presentation and format associated with a US textbook, yet still provide a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. Unlike other textbooks which implicitly focus on client-based research, Marketing Research compares and contrasts research from both academic and client-based perspectives. This text has an innovative approach which focuses on the need for market research to be viewed on a systemic level, as an integrated creative process, composed of varying practical and theoretical approaches which can be tailored to each research project.
"synopsis" may belong to another edition of this title.
About the Author
Ray Kent is a Senior Lecturer in the Department of Marketing at the University of Stirling, where he is also Director of the MSc in Marketing. He has been a university lecturer for nearly 40 years and is well versed in the needs of student learning. He has published on topics as diverse as product range policy, marketing communications with sensitive groups, private trading on the internet, improving email responses, and the use of fuzzy logic.
"About this title" may belong to another edition of this title.
Search results for Marketing Research: Approaches, Methods and Applications...
Stock Image
Marketing Research: Approaches, Methods and Applications in Europe
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004421653
Buy Used
£ 1.56
£ 5.60 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Marketing Research : Approaches, Methods and Applications in Europe
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP62840607
Buy Used
£ 5.67
£ 5 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Marketing Research: Approaches, Methods and Applications in Europe
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Marketing Research: Approaches, Methods and Applications in Europe This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9781844803279
Buy Used
£ 8.62
£ 4.12 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Marketing Research
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-EE-007-00313
Buy Used
£ 3.25
£ 10.64 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Marketing Research: Approaches, Methods and Applications in Europe
Published by
Cengage Learning EMEA 11/12/2006, 2006
ISBN 10: 1844803279
ISBN 13: 9781844803279
Used
Paperback
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9781844803279
Buy Used
£ 8.62
£ 6.98 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Marketing Research: Approaches, Methods and Applications in Europe
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9781844803279. Seller Inventory # 9454932
Buy Used
£ 2.50
£ 15.22 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Marketing Research: Approaches, Methods and Applications in Europe
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # I-383-153
Stock Image
Marketing Research: Approaches, Methods and Applications in Europe
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # H-673-490
Stock Image
Marketing Research. Approaches, Methods and Applications in Europe
Seller: Barksdale Books, Almere, Netherlands
Seller rating 5 out of 5 stars
Condition: Good. Seller Inventory # 210275
Buy Used
£ 8.67
£ 16.84 shipping
Ships from Netherlands to U.S.A.
Ships from Netherlands to U.S.A.
Quantity: 1 available
Stock Image
Marketing Research: Approaches, Methods & Applications In Europe (Pb)
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABBB-12361