Marketing and Entrepreneurship in SME's : An Innovative Approach

Carson, David, Cromie, Stanley, Mcgowan, Pauric, Hill, Jimmy

ISBN 10: 0131509705 ISBN 13: 9780131509702

Published by Pearson Education, Limited, 1995

Language: English

Condition: Used - Good Soft cover

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Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

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Bibliographic Details

Title

Marketing and Entrepreneurship in SME's : An Innovative Approach

Publisher

Pearson Education, Limited

Publication Date

1995

Language

English

ISBN 10

0131509705

ISBN 13

9780131509702

Binding

Soft cover

Edition

1st Edition.

Condition

Good

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About this title

Synopsis

The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.

"About this title" may belong to another edition of this title.

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