Items related to Marketing and Entrepreneurship in SME's: An Innovative...

Marketing and Entrepreneurship in SME's: An Innovative Approach - Softcover

Carson, David

 
9780131509702: Marketing and Entrepreneurship in SME's: An Innovative Approach

Synopsis

The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.

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