Making Customers Count: A Guide to Excellence in Customer Care

Clutterbuck, David & Susan Kernaghan

ISBN 10: 185251048X / ISBN 13: 9781852510480

Published by Mercury Books [1991], London, 1991

About this Item

DJ has minor shelf wear, Binding sound, tight. Pages clean and unmarked. Not ex-lib, not remaindered.; 8vo 8" - 9" tall; 202 pages. Seller Inventory # 864

Bibliographic Details

Title: Making Customers Count: A Guide to ...

Publisher: Mercury Books [1991], London

Publication Date: 1991

Binding: Hardcover

Condition: Fine

Dust Jacket Condition: Very Good+

Edition: First Edition; First Printing.

About this title

Synopsis:

This book is both a series of case studies of firms that have introduced programmes of customer care, and a study of why the majority of customer care schemes go awry. It aims to provide a framework for building up customer responsiveness in the day-to-day routines of businesses. The case histories compare the fortunes and appraises the methods of companies who have set up both successful and unsuccessful.

Product Description:

Making Customers Count by David Clutterbuck