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Making Customers Count: Guide to Excellence in Customer Care - Hardcover

Clutterbuck, David; Kernaghan, Sue

 
9781852510480: Making Customers Count: Guide to Excellence in Customer Care

Synopsis

This book is both a series of case studies of firms that have introduced programmes of customer care, and a study of why the majority of customer care schemes go awry. It aims to provide a framework for building up customer responsiveness in the day-to-day routines of businesses. The case histories compare the fortunes and appraises the methods of companies who have set up both successful and unsuccessful.

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Product Description

Making Customers Count by David Clutterbuck

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