Synopsis
This book is both a series of case studies of firms that have introduced programmes of customer care, and a study of why the majority of customer care schemes go awry. It aims to provide a framework for building up customer responsiveness in the day-to-day routines of businesses. The case histories compare the fortunes and appraises the methods of companies who have set up both successful and unsuccessful.
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Product Description
Making Customers Count by David Clutterbuck
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Making Customers Count: Guide to Excellence in Customer Care
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Mercury Business Books 01/04/1991, 1991
ISBN 10: 185251048X
ISBN 13: 9781852510480
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Making Customers Count: Guide to Excellence in Customer Care
Published by
Mercury Business Books 01/04/1991, 1991
ISBN 10: 185251048X
ISBN 13: 9781852510480
Used
Hardcover
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Making Customers Count: A Guide to Excellence in Customer Care
Published by
Mercury Books [1991], London, 1991
ISBN 10: 185251048X
ISBN 13: 9781852510480
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First Edition
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Making Customers Count: Guide to Excellence in Customer Care
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9781852510480. Seller Inventory # 9170243
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