Making the Connections : Using Internal Communications to Turn Strategy into Action

Quirke, Bill

ISBN 10: 056608175X / ISBN 13: 9780566081750

Published by Ashgate Publishing, Limited, 2002

About this Item

Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Seller Inventory # GRP67625533

Bibliographic Details

• Title: Making the Connections : Using Internal Communications to Turn Strategy into Action
• Publisher: Ashgate Publishing, Limited
• Publication Date: 2002
• Language: English
• ISBN 10: 056608175X
• ISBN 13: 9780566081750
• Binding: Hardcover
• Edition: 1st Edition.
• Condition: Very Good

About this title

Synopsis

Examines how businesses can use internal communication to achieve differentiation, improve quality, customer service and innovation, and to manage change more effectively. The book describes the why, the what and the how of internal communication.

Review

'Bill Quirke is one of the philosophers of good organizational communication. From an enviable depth of real world experience with real organizations, he has written an important book not only for communication professionals but also for organizational senior leaders, who must understand that effective communication doesn't just happen. It must be led and nurtured. Quirke tells exactly how to do that in a highly readable book.'

Roger D’Aprix, Vice President, ROI Communication and author of The Credible Company

'A comprehensive book [which] will be much sought after by communications professionals and senior leaders alike...’

Gordon McNeil, ACQI, Quality Manager at AWE

'Making the Connections is a pleasure to read...It gives answers to the question of how can internal communication to a strategic level attract and effectively contribute to the results of the organization.'

Nico Jong, COM2KNOW

’Everything one needs to know about setting up a communication strategy that promotes real business value is covered in this excellent book. Nothing is left to chance.’

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