Making the Connections: Using Internal Communication to Turn Strategy into Action - Hardcover

Quirke, Bill

 
9780566081750: Making the Connections: Using Internal Communication to Turn Strategy into Action

Synopsis

Examines how businesses can use internal communication to achieve differentiation, improve quality, customer service and innovation, and to manage change more effectively. The book describes the why, the what and the how of internal communication.

"synopsis" may belong to another edition of this title.

Review

'Bill Quirke is one of the philosophers of good organizational communication. From an enviable depth of real world experience with real organizations, he has written an important book not only for communication professionals but also for organizational senior leaders, who must understand that effective communication doesn't just happen. It must be led and nurtured. Quirke tells exactly how to do that in a highly readable book.'

Roger D’Aprix, Vice President, ROI Communication and author of The Credible Company

'A comprehensive book [which] will be much sought after by communications professionals and senior leaders alike...’

Gordon McNeil, ACQI, Quality Manager at AWE

'Making the Connections is a pleasure to read...It gives answers to the question of how can internal communication to a strategic level attract and effectively contribute to the results of the organization.'

Nico Jong, COM2KNOW

’Everything one needs to know about setting up a communication strategy that promotes real business value is covered in this excellent book. Nothing is left to chance.’

Economic Outlook and Business Review

About the Author

Bill Quirke is one of the leading authorities on internal communication and the management of change. He is Managing Director of Synopsis, an internal communication consultancy that helps organizations to achieve their business strategy through communicating with their people. He is a regular speaker internationally, and is the author of numerous works on internal communication, including Communicating Corporate Change.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title