Lateral Thinking: A Textbook of Creativity

Sunny Stout Rostron

ISBN 10: 0140219781 / ISBN 13: 9780140219784

Published by Penguin, 1977

About this Item

A very clean, bright copy - no inscriptions.

Seller Inventory # S2676c

Bibliographic Details

• Title: Lateral Thinking: A Textbook of Creativity
• Publisher: Penguin
• Publication Date: 1977
• Language: English
• ISBN 10: 0140219781
• ISBN 13: 9780140219784
• Binding: Soft cover
• Edition: 1st Edition
• Condition: Very Good

About this title

Synopsis

"thinking", says Edward De Bono, "is a skill and like a skill, it can be developed and improved if one knows how." This book is a textbook of creativity. It shows how the habit of lateral thinking can be encouraged, how new ideas can be generated. The author has worked out special techniques for doing this, in groups or alone, and the result is a triumph of entertaining education.

Review

If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are. (Sir Richard Branson)