Lateral Thinking: A Textbook of Creativity - Softcover

Sunny Stout Rostron

Softcover

ISBN 10: 0140219781 ISBN 13: 9780140219784

Publisher: Penguin, 1977

Synopsis

"thinking", says Edward De Bono, "is a skill and like a skill, it can be developed and improved if one knows how." This book is a textbook of creativity. It shows how the habit of lateral thinking can be encouraged, how new ideas can be generated. The author has worked out special techniques for doing this, in groups or alone, and the result is a triumph of entertaining education.

About this title

Review

If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are. (Sir Richard Branson)

From the Back Cover

The classic work about improving creativity

In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then?

Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways.

Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.

"If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to their own narrow definitions of risk, reward and human expectations, I suspect we would be in much better shape than we are."

Sir Richard Branson

Edition details

• Publisher: Penguin
• Publication date: 1977
• Language: English
• ISBN 10: 0140219781
• ISBN 13: 9780140219784
• Binding: Paperback
• Number of pages: 264