Title: The Impact Equation : Are You Making Things Happen or Just Making Noise?
Publisher: Penguin Publishing Group
Publication Date: 2012
Language: English
ISBN 10: 1591844908
ISBN 13: 9781591844907
Binding: Hardcover
Edition: 1st Edition.
Condition: Good

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Synopsis

The best-selling authors of Trust Agents outline an approach for building idea recognition and prompting on- and offline communities to take action, sharing strategies for evaluating the actual influence of messages on intended audiences and increasing visibility. 40,000 first printing.

About the Author

CHRIS BROGAN and JULIEN SMITH are consultants and speakers who have worked with Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. They have been involved in online communities and blogging for more than fifteen years. Their first book, Trust Agents, was a New York Times bestseller.

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