Synopsis
The best-selling authors of Trust Agents outline an approach for building idea recognition and prompting on- and offline communities to take action, sharing strategies for evaluating the actual influence of messages on intended audiences and increasing visibility. 40,000 first printing.
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About the Author
CHRIS BROGAN and JULIEN SMITH are consultants and speakers who have worked with Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. They have been involved in online communities and blogging for more than fifteen years. Their first book, Trust Agents, was a New York Times bestseller.
Visit chrisbrogan.com/impact
Visit inoveryourhead.net
Follow us on Twitter @chrisbrogan, @julien
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The Impact Equation : Are You Making Things Happen or Just Making Noise?
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ISBN 10: 1591844908
ISBN 13: 9781591844907
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The Impact Equation : Are You Making Things Happen or Just Making Noise?
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ISBN 10: 1591844908
ISBN 13: 9781591844907
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