Going Visual: Using Images to Enhance Productivity, Decision-Making and Profits
Gerard, Alexis; Goldstein, Bob; Guy Kawasaki
Language: English
Published by Wiley, 2005
- First Edition
- Hardcover
- New
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- Title
- Going Visual: Using Images to Enhance Productivity, Decision-Making and Profits
- Author
- Gerard, Alexis; Goldstein, Bob; Guy Kawasaki
- Publisher
- Wiley
- Publication year
- 2005
- Condition
- New
- Dust jacket
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471710253
- ISBN 13
- 9780471710257
- Edition
- 1st Edition
From digital cameras and camera phones to videoconferencing, visual communication technology is changing not only personal lives but global business relationships and communities of interest. Visual communication is an essential tool for every corporation–in any industry–that wants to stay competitive.
Going Visual demonstrates how businesses can harness the power of digital images and video to communicate comprehensively and unambiguously. Through real–world success stories the authors outline a clear, simple, five–step plan for developing a Visual Communication Strategy that will sharpen every organization′s competitive edge and improve its bottom line.
Alexis Gerard (San Mateo, CA) is the founder of Future Image Inc., an imaging technology think tank whose clients include Adobe, Canon, Eastman Kodak, IBM, Intel, Procter & Gamble, and Sony. He previously held executive positions in new technologies marketing at Apple Computer. Bob Goldstein (Los Angeles, CA) has been the president and founder of ZZYZX Visual Systems, president of the Altamira Group, and a visual communication consultant to such companies as Eastman Kodak, Apple, Oracle, Microsoft, Intel, and Hewlett–Packard. Gerard and Goldstein have coauthored articles in Red Herring and Forbes.
"Synopsis" may belong to another edition of this title.
About the Author
BOB GOLDSTEIN was the president and founder of ZZYZX Visual Systems, which handled high–volume business in visual image technology. He later served as president of the Altamira Group, which produced a line of digital imaging software. He is well known in the digital imaging industry and has served as a visual communication corporate consultant to such companies as Eastman Kodak, Apple Computer, Oracle Corp., Microsoft, and Hewlett–Packard. He has been quoted in articles in Forbes.com, Washingtonpost.com, and digitaljournalist.com.
"About the title" may belong to another edition of this title.
Budget Books
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