Guy Kawasaki (Over 1,400 results)

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Paperback. Condition: Good. Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.…

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Paperback. Condition: Very Good. In Silicon Valley slang, a bozo explosion is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense.then it's time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His bestseller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the fifty most popular in the world. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: -How to get a standing ovation -The art of schmoozing -How to create a community -The top ten lies of entrepreneurs -Everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask Provocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki.…

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Condition: Good. In Silicon Valley slang, a bozo explosion is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense.then it's time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His bestseller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the fifty most popular in the world. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: -How to get a standing ovation -The art of schmoozing -How to create a community -The top ten lies of entrepreneurs -Everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask Provocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki.…

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