Synopsis
Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense. Along the way he offers instructive examples of how a wide range of companies has trounced their competitors.
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About the Author
Guy Kawasaki is president of Fog City Software.
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How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit
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Hyperion (edition First Edition), 1995
ISBN 10: 078686124X
ISBN 13: 9780786861248
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