FINANCIAL ASPECTS OF MARKETING

Schmidt, Ruth A. & Wright, Helen

ISBN 10: 033363781X / ISBN 13: 9780333637814

Published by Macmillan, Basingstoke, Hants., 1996

About this Item

299pp. HARDCOVER Ex-Wolverhampton lib. copy. This volume has had minimal use, & is fairly pristine, other than a couple of stamps. In immaculate protected d/w. Size: 4to - over 9¾ - 12" tall.

Seller Inventory # 55639/D-2

Bibliographic Details

• Title: FINANCIAL ASPECTS OF MARKETING
• Publisher: Macmillan, Basingstoke, Hants.
• Publication Date: 1996
• Language: English
• ISBN 10: 033363781X
• ISBN 13: 9780333637814
• Binding: Hardcover
• Edition: 1st Edition.
• Condition: Very Good
• Dust Jacket Condition: Very Good
• Book Type: Book

About this title

Synopsis

This is a core text for students studying the Financial Aspects of Marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered. The use of Spreadsheets is integrated into the text.

About the Author

Helen Wright is Senior Lecturer in the Department of Retailing and Marketing at the Manchester Metropolitan University.