Financial Aspects of Marketing - Hardcover

Schmidt, Ruth A.; Wright, Helen

Hardcover

ISBN 10: 033363781X ISBN 13: 9780333637814

Publisher: Palgrave Macmillan, 1996

Synopsis

This is a core text for students studying the Financial Aspects of Marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered. The use of Spreadsheets is integrated into the text.

About this title

About the Author

Helen Wright is Senior Lecturer in the Department of Retailing and Marketing at the Manchester Metropolitan University.

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 1996
• Language: English
• ISBN 10: 033363781X
• ISBN 13: 9780333637814
• Binding: Hardcover
• Number of pages: 320