Entertainment Marketing and Communication : Selling Branded Performance, People, and Places
Sayre, Shay
ISBN 10: 0131986228 ISBN 13: 9780131986220
Published by Pearson Education, Limited, 2007
Used
Soft cover
From
Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
AbeBooks Seller since 13 October 2008
This specific item is no longer available.
About this Item
Description:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 10126250-6
Synopsis:
For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry.
Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Entertainment Marketing and Communication : ...
Publisher: Pearson Education, Limited
Publication Date: 2007
Binding: Soft cover
Condition: Very Good
Edition: 1st Edition.