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Entertainment Marketing & Communication: Selling Branded Performance, People, and Places - Softcover

Sayre, Shay

 
9780131986220: Entertainment Marketing & Communication: Selling Branded Performance, People, and Places
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ISBN 10: 0131986228 ISBN 13: 9780131986220
Publisher: Pearson, 2007
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For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry.

 

Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.

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  • PublisherPearson
  • Publication date2007
  • ISBN 10 0131986228
  • ISBN 13 9780131986220
  • BindingPaperback
  • Edition number1
  • Number of pages512
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9788131722152: Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

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