Entertainment Marketing and Communication: Selling Branded Performance, People, and Places

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9780131986220: Entertainment Marketing and Communication: Selling Branded Performance, People, and Places

For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry.

 

Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.

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Sayre, Shay
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