For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry.
Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.
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Book Description Prentice Hall, 2007. Paperback. Book Condition: Good. Cover wear, all pages clean. Bookseller Inventory # mon0001549280
Book Description Prentice Hall, 2007. Paperback. Book Condition: Acceptable. We have been selling books online for nearly 20 years, so buy with confidence. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. All orders are shipped the same or the next day. Bookseller Inventory # mon0002376700
Book Description Upper Saddle River, NJ, USA: Pearson (Prentice Hall), 2008. Soft cover. Book Condition: Very Good. 1st Edition. 8vo - over 7¾ - 9¾" tall. A lightly used book with no apparent markings to the text. Bookseller Inventory # DS-TB-B-9780131986220
Book Description Prentice Hall. Paperback. Book Condition: Fair. Bookseller Inventory # G0131986228I5N00
Book Description Prentice Hall, 2007. Paperback. Book Condition: Used: Acceptable. Bookseller Inventory # SONG0131986228
Book Description Book Condition: Good. Entertainment Marketing & Communication: Selling Branded Performance, People, and Places. Bookseller Inventory # Grb1226373
Book Description Prentice Hall, 2008. Book Condition: Very Good. 1st Edition. N/A. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP34087314
Book Description Book Condition: very good. 726 Gramm. Bookseller Inventory # M00131986228-V
Book Description Prentice Hall, 2007. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-134-82-2840102
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97801319862204.0