Synopsis:
From writing a business plan and financing an idea to choosing the most cost-efficient production method and best-suited sales approach, Creating a Successful Crafts Business provides a sound blueprint for turning a beloved hobby into a lucrative career. Written by two experienced craftspeople who have been through the trials, tribulations, and triumphs of running a crafts business, readers will learn, step by step, how to negotiate with bankers, choose the ideal retail location, promote the business on-line, expand into lucrative new markets, and much more. Filled with the infectious spirit of people who have been there,” this down-to-earth book will bring fledging craft businesses to new levels of profits and success.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Synopsis:
Providing craftspeople with career advice that has been learned in the trenches of the crafts business, this reference is written by two experienced crafts makers who have been through the trials, tribulations, and triumphs of starting a craft business. From writing a business plan and financing an idea to choosing the most cost-efficient production method and best-suited sales approach, the book offers a blueprint to successful crafts entrepreneurship. In 25 lessons, readers learn step-by-step how to assess business opportunities, negotiate with bankers, choose the ideal retail location, promote the business online, and expand into lucrative new markets. A special chapter on buying and selling wholesale helps advanced craftspeople to boost their business growth.
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