Corporate Strategy : A Resource Based Approach
Montgomery, Cynthia A., Collis, David J.
ISBN 10: 0072895438 ISBN 13: 9780072895438
Published by McGraw-Hill Education, 1997
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Soft cover
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About this Item
Description:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 12292175-6
Synopsis:
"Corporate Strategy" is a course whose design has been honed over six years of teaching at the Harvard Business School. It presents a single consistent framework for the analysis of corporate-level strategy. Based on the contemporary research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms. As such, it complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms.
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Bibliographic Details
Title: Corporate Strategy : A Resource Based ...
Publisher: McGraw-Hill Education
Publication Date: 1997
Binding: Soft cover
Condition: Very Good
Edition: 1st Edition.