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Synopsis
"Corporate Strategy" is a course whose design has been honed over six years of teaching at the Harvard Business School. It presents a single consistent framework for the analysis of corporate-level strategy. Based on the contemporary research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms. As such, it complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms.
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- PublisherMcGraw-Hill Inc.,US
- Publication date1997
- ISBN 10 0072895438
- ISBN 13 9780072895438
- BindingPaperback
- LanguageEnglish
- Number of pages220
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Corporate Strategy: A Resource Based Approach
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Corporate Strategy: A Resource Based Approach
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ISBN 10: 0072895438
ISBN 13: 9780072895438
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Corporate Strategy: A Resource-based Approach
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Corporate Strategy: A Resource Based Approach
Published by
McGraw-Hill/Irwin, 1997
ISBN 10: 0072895438
ISBN 13: 9780072895438
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