Complete Idiot's Guide to Direct Marketing
Bly, Robert W.
Sold by BooksRun, Philadelphia, PA, U.S.A.
AbeBooks Seller since 2 February 2016
Used - Soft cover
Condition: Used - Good
Quantity: 1 available
Add to basketSold by BooksRun, Philadelphia, PA, U.S.A.
AbeBooks Seller since 2 February 2016
Condition: Used - Good
Quantity: 1 available
Add to basketIt's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.
Seller Inventory # 0028642104-11-1
The Complete Idiot's Guide® to Direct Marketing provides succinct, authoritative coverage on all aspects of direct marketing, including: the fundamentals-planning, copy, design, lists, offers, and production; the guidelines-using specific formats and media; specific tips-on the most common applications of direct marketing, including subscriptions, lead generating, and mail order; and how to measure results--how to conduct statistically valid tests, interpret results, roll out successful programs, and improve response.
Robert W. Bly has been a freelance direct marketing copywriter and consultant since 1982. He is the author of more than 50 books, including The Advertising Manager's Handbook, Internet Direct Mail, and one of the most widely read copywriting reference books, The Copywriter's Handbook. Robert is a winner of the Direct Marketing Association's Gold Echo Award and is a member of the Business Marketing Association and the Direct Marketing Club of New York.
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