The Complete Idiot's GuideA (R) to Direct Marketing provides succinct, authoritative coverage on all aspects of direct marketing, including: the fundamentals-planning, copy, design, lists, offers, and production; the guidelines-using specific formats and media; specific tips-on the most common applications of direct marketing, including subscriptions, lead generating, and mail order; and how to measure results--how to conduct statistically valid tests, interpret results, roll out successful programs, and improve response.
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Robert W. Bly has been a freelance direct marketing copywriter and consultant since 1982. He is the author of more than 50 books, including The Advertising Manager's Handbook, Internet Direct Mail, and one of the most widely read copywriting reference books, The Copywriter's Handbook. Robert is a winner of the Direct Marketing Association's Gold Echo Award and is a member of the Business Marketing Association and the Direct Marketing Club of New York.
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Book Description Alpha, 2001. Paperback. Book Condition: New. book. Bookseller Inventory # M0028642104
Book Description Alpha, 2001. Paperback. Book Condition: New. Bookseller Inventory # DADAX0028642104
Book Description Alpha, 2001. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110028642104
Book Description Alpha. PAPERBACK. Book Condition: New. 0028642104 New Condition. Bookseller Inventory # NEW7.0003863