The Complete Idiot's Guide to Direct Marketing

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9780028642109: The Complete Idiot's Guide to Direct Marketing

The Complete Idiot's Guide® to Direct Marketing provides succinct, authoritative coverage on all aspects of direct marketing, including: the fundamentals-planning, copy, design, lists, offers, and production; the guidelines-using specific formats and media; specific tips-on the most common applications of direct marketing, including subscriptions, lead generating, and mail order; and how to measure results--how to conduct statistically valid tests, interpret results, roll out successful programs, and improve response.

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About the Author:

Robert W. Bly has been a freelance direct marketing copywriter and consultant since 1982. He is the author of more than 50 books, including The Advertising Manager's Handbook, Internet Direct Mail, and one of the most widely read copywriting reference books, The Copywriter's Handbook. Robert is a winner of the Direct Marketing Association's Gold Echo Award and is a member of the Business Marketing Association and the Direct Marketing Club of New York.

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Bly, Robert W.
Published by Alpha (2001)
ISBN 10: 0028642104 ISBN 13: 9780028642109
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Bly, Robert W.
Published by Alpha (2001)
ISBN 10: 0028642104 ISBN 13: 9780028642109
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Bly, Robert W.
Published by Alpha (2001)
ISBN 10: 0028642104 ISBN 13: 9780028642109
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Bly, Robert W.
Published by Alpha (2001)
ISBN 10: 0028642104 ISBN 13: 9780028642109
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Book Description Alpha, 2001. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: You're no idiot, of course. You know direct marketing can work for your business, but you don't always get the results you want. Now, whether you're after leads or sales, you can boost your response rates as never before! With the strategies and advice in The Complete Idiot's Guide to Direct Marketing, you'll see your response rates soar-and your promotions will generate a lot more money. In this Complete Idiot's Guide, you get: --Step-by-step guidelines for creating direct response copy that sells. --Savvy suggestions for boosting direct mail response rates 50 to 100 percent or more. --Great ideas for marketing online-with banner ads, e-mail, and Web sites. --Tips on making money with ads, telemarketing, and other alternative media. Bookseller Inventory # ABE_book_new_0028642104

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