Color graphics : the power of color in graphic design / by Karen Triedman and Cheryl Dangel Cullen

Triedman, Karen

ISBN 10: 1564968650 / ISBN 13: 9781564968654

Published by Gloucester, Mass. : Rockport Publishers, 2002

About this Item

An exceptional copy; fine in an equally fine dw, now mylar-sleeved. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Literally as new.; 173 pages; Description: 173 p. : col. ill. ; 29 cm. Subjects: Commercial art --Themes, motives --Graphic design (Typography) --Color in advertising --Color --Psychological aspects. Summary: Color is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Color communicates instantly. Even before the viewer has read and understood the text, the color scheme has conveyed something on a subconscious level. Color has become an instant message. Color graphics explores this phenomenon through stunning work from top international designers and examines how their use of color has made these designs powerful and memorable. Whether its colors are bold, subtle, or missing entirely, each piece is briefly examined and includes comments from the designers about the key role color plays in their work. Additional insight comes from leading color expert Leatrice Eiseman, who addresses topics such as where color forecasts come from, consumers? Reactions to specific colors, and the role color plays in design for children. 1 Kg. Seller Inventory # 155238

Bibliographic Details

Title: Color graphics : the power of color in ...

Publisher: Gloucester, Mass. : Rockport Publishers

Publication Date: 2002

Binding: Hardcover

Dust Jacket Condition: Dust Jacket Included

Edition: First Edition.

About this title

Synopsis:

Colour is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Colour communicates instantly. Even before the viewer has read and understood the text, the colour scheme has conveyed something on a subconscious level. Colour has become an instant message. Color Graphics explores this phenomenon through stunning work from top international designers and examines how their use of colour has made these designs powerful and memorable. Whether its colours are bold, subtle or missing entirely, each piece is briefly examined and includes comments from the designers about the key role colour plays in their work. Additional insight comes from leading colour expert Leatrice Eiseman, who addresses topics such as where colour forecasts come from, consumers' reactions to specific colours and the role colour plays in design for children.

Product Description:

Color Graphics: The Power of Color in Graphic Design