Synopsis
Colour is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Colour communicates instantly. Even before the viewer has read and understood the text, the colour scheme has conveyed something on a subconscious level. Colour has become an instant message. Color Graphics explores this phenomenon through stunning work from top international designers and examines how their use of colour has made these designs powerful and memorable. Whether its colours are bold, subtle or missing entirely, each piece is briefly examined and includes comments from the designers about the key role colour plays in their work. Additional insight comes from leading colour expert Leatrice Eiseman, who addresses topics such as where colour forecasts come from, consumers' reactions to specific colours and the role colour plays in design for children.
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About the Author
Karen Triedman teaches colour, applied colour and the psychology of color, design & visual merchandising at Rhode Island School of Design. She consults in visual marketing and colour design for clients including Swarovski Silver Crystal, Paramount Cards, Cardusdmart and Foxwoods Casino. She lives in Providence, Rhode Island.
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Color Graphics : The Power of Color in Graphic Design
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