viii, 237pp, index, notes. Or boards in jacket. Near new. Takes 'brainstorming' and other outdated ideation techniques and 'steers' them in a more productive direction by better reflecting the human beings actually think and work in creative problem-solving situations. Size: 8vo.

Seller Inventory # 042457

Contact seller

Report this item

Bibliographic Details

Title

Brainsteering. A Better Approach to Breakthrough Ideas.

Publisher

Harper Business, New York

Publication Date

2011

Language

English

ISBN 10

0062006193

ISBN 13

9780062006196

Binding

Hard Cover

Edition

First Edition.

Condition

Very Good

Dust Jacket Condition

Very Good

Seller catalogs

Business/ Economics/ Politics

About this title

Synopsis

“[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —Publishers Weekly

From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas. Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers’ Made to Stick and Gordon Mackenzie’s Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.

About the Authors

Kevin P. Coyne is a senior teaching professor at the Goizueta Business School at Emory University and a former senior partner and leader of the worldwide strategy practice at McKinsey & Company.

Shawn T. Coyne is a management consultant with twenty-five years of experience in strategy, marketing, and organizational leadership at Procter & Gamble, McKinsey & Company, and other leading firms.

Kevin and Shawn are the managing directors of The Coyne Partnership, a boutique consulting firm serving senior executives and boards of directors in both the private and public sectors. Their articles have appeared in the Harvard Business Review, McKinsey Quarterly, Sloan Management Review, and on BusinessWeek.com, and they have been featured throughout the media, including the Wall Street Journal, New York Times, BusinessWeek, CNBC, NPR, and Fox Business News.

Kevin P. Coyne is a senior teaching professor at the Goizueta Business School at Emory University and a former senior partner and leader of the worldwide strategy practice at McKinsey & Company.

Shawn T. Coyne is a management consultant with twenty-five years of experience in strategy, marketing, and organizational leadership at Procter & Gamble, McKinsey & Company, and other leading firms.

"About this title" may belong to another edition of this title.

Store Description

Our Ashmore book rooms are open by appointment. Dealers enquiries welcome. We carry a general stock of 70000+ titles. Want lists are always welcome, as only about 50% of titles are listed on-line.

Visit Seller's Storefront

Seller's business information

Lawrence Jones Books
QLD, Australia

Sale & Shipping Terms

Terms of Sale

Payment with order. Cash,cheque (check)/ money order in Australian or US dollars,Visa,Mastercard,Paypal. Direct deposit is also available for Australian customers.
Lawrence Jones; 15 Commercial Dr, Ashmore, Qld 4214, Australia.
bookola@hotkey.net.au
Phone: +61 (0)755284624

Right of withdrawal

If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.

Information regarding the right of withdrawal

Statutory right to withdraw

You have the right to withdraw from this contract within 14 days without giving any reason.

The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.

To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.

To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.

Effects of withdrawal

If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).

We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.

We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.

We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.

We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.

You shall send back the goods or hand them over to Lawrence Jones Books, Nobby Beach, Queensland, Australia, +61 0412008687, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.

Exceptions to the right of withdrawal

The right of withdrawal does not apply to:

The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.

Shipping Terms

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Shipping rates from Australia to U.S.A.

Shipping rates from Australia to U.S.A.
Order quantity	7 to 30 business days	7 to 30 business days
First item	� 18.66	� 18.66

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.