Brainsteering: A Better Approach to Breakthrough Ideas

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9780062006196: Brainsteering: A Better Approach to Breakthrough Ideas

“[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” — Publishers Weekly

From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas.  Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers’ Made to Stick and Gordon Mackenzie’s Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.

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Product Description:

Brainsteering Describes a fresh approach to creating more-and better-ideas called Brainsteering. This is a how-to manual that will entertain readers while helping them create innovative ideas they could ever have imagined in the past. Full description

Review:

“[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” (Publishers Weekly)

“The authors pepper their narrative with [...] idea-sparkers, with an appendix that is worth the cover price… [I]f the book evokes a few creative ideas, it will have done good service.” (Kirkus Reviews)

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Book Description HarperCollins Publishers Inc, United States, 2011. Hardback. Book Condition: New. 226 x 157 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. At some point, we ve all been forced to endure meetings centered on the usually frustrating and rarely productive strategy for generating ideas known as brainstorming.Hamstrung by undisciplined thinking, these sessions often suffer from directionless stream-of-consciousness chatter, unclear action steps, and the inevitable devil s advocates who bring creativity to a halt. At the end, no innovation solutions have emerged, people are frustrated and cynical, and business begins to suffer. There must be a better way. In Brainsteering , former McKinsey consultants Kevin P. Coyne and Shawn T. Coyne leverage more than a decade of in-depth research and practical application to describe a powerful new approach to creating more-and better-ideas called Brainsteering. Brainsteering shows that if you ask the right question, the right answers - and a whole host of good ideas - soon follow. Importantly, it also shows that the right process for consistently generating good ideas looks very different than what you ve probably been taught. Written by and peppered with thought-provoking (and often-hilarious) real world examples from both the workplace and popular culture, Brainsteering is a comprehensive how-to manual that will entertain readers while helping them create innovative ideas they could ever have imagined in the past. Bookseller Inventory # BTE9780062006196

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