Brainsteering: A Better Approach to Breakthrough Ideas

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9780062006196: Brainsteering: A Better Approach to Breakthrough Ideas

“[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —Publishers Weekly

From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas.  Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers’ Made to Stick and Gordon Mackenzie’s Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.

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From the Back Cover:

Change the way you think about new ideas by steering your creativity in new and more productive directions.

Ideas. Whether the goal is to create a billion-dollar business, fix a broken process, reduce expenses, or simply find the perfect gift for that special someone, we all need a steady stream of breakthrough ideas—and we've all learned from experience that traditional brainstorming doesn't generate them.

Former McKinsey consultants Kevin P. Coyne and Shawn T. Coyne have spent more than a decade developing a better approach—Brainsteering—that takes brainstorming and other outdated ideation techniques and "steers" them in a more productive direction by better reflecting the way human beings actually think and work in creative problem-solving situations. By introducing just the right amount of structure into the process, and asking just the right questions, Brainsteering has helped Fortune 500 companies, small not-for-profits, and individuals alike generate ideas they previously could never have imagined.

Peppered with thought-provoking and entertaining examples drawn from the workplace and popular culture, Brainsteering can help anyone develop breakthrough ideas, whether working alone on a one-time problem or turning an entire organization into an ongoing "idea factory." And getting started is easy: simply ask the right questions, and good ideas will follow.

About the Author:

Kevin P. Coyne is a senior teaching professor at the Goizueta Business School at Emory University and a former senior partner and leader of the worldwide strategy practice at McKinsey & Company.

Shawn T. Coyne is a management consultant with twenty-five years of experience in strategy, marketing, and organizational leadership at Procter & Gamble, McKinsey & Company, and other leading firms.

Kevin and Shawn are the managing directors of The Coyne Partnership, a boutique consulting firm serving senior executives and boards of directors in both the private and public sectors. Their articles have appeared in the Harvard Business Review, McKinsey Quarterly, Sloan Management Review, and on BusinessWeek.com, and they have been featured throughout the media, including the Wall Street Journal, New York Times, BusinessWeek, CNBC, NPR, and Fox Business News.



Kevin P. Coyne is a senior teaching professor at the Goizueta Business School at Emory University and a former senior partner and leader of the worldwide strategy practice at McKinsey & Company.

Shawn T. Coyne is a management consultant with twenty-five years of experience in strategy, marketing, and organizational leadership at Procter & Gamble, McKinsey & Company, and other leading firms.

Kevin and Shawn are the managing directors of The Coyne Partnership, a boutique consulting firm serving senior executives and boards of directors in both the private and public sectors. Their articles have appeared in the Harvard Business Review, McKinsey Quarterly, Sloan Management Review, and on BusinessWeek.com, and they have been featured throughout the media, including the Wall Street Journal, New York Times, BusinessWeek, CNBC, NPR, and Fox Business News.

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Book Description HarperCollins Publishers Inc, United States, 2011. Hardback. Book Condition: New. Language: English . Brand New Book. [The Coynes ] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results. -Publishers WeeklyFrom business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas. Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers Made to Stick and Gordon Mackenzie s Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation. Bookseller Inventory # AAS9780062006196

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Book Description HarperCollins Publishers Inc, United States, 2011. Hardback. Book Condition: New. Language: English . Brand New Book. [The Coynes ] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results. -Publishers WeeklyFrom business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas. Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers Made to Stick and Gordon Mackenzie s Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation. Bookseller Inventory # AAS9780062006196

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Book Description HarperCollins Publishers Inc. Hardback. Book Condition: new. BRAND NEW, Brainsteering: A Better Approach to Breakthrough Ideas, Kevin P. Coyne, Shawn T. Coyne, At some point, we've all been forced to endure meetings centered on the usually frustrating and rarely productive strategy for generating ideas known as brainstorming.Hamstrung by undisciplined thinking, these sessions often suffer from directionless stream-of-consciousness chatter, unclear action steps, and the inevitable devil's advocates who bring creativity to a halt. At the end, no innovation solutions have emerged, people are frustrated and cynical, and business begins to suffer. There must be a better way. In "Brainsteering", former McKinsey consultants Kevin P. Coyne and Shawn T. Coyne leverage more than a decade of in-depth research and practical application to describe a powerful new approach to creating more-and better-ideas called Brainsteering. "Brainsteering" shows that if you ask the right question, the right answers - and a whole host of good ideas - soon follow. Importantly, it also shows that the right process for consistently generating good ideas looks very different than what you've probably been taught. Written by and peppered with thought-provoking (and often-hilarious) real world examples from both the workplace and popular culture, "Brainsteering" is a comprehensive how-to manual that will entertain readers while helping them create innovative ideas they could ever have imagined in the past. Bookseller Inventory # B9780062006196

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