Blockbusters - The Five Keys to Developing Great New Products
Language: English
Published by HarperBusiness, 2002
- First Edition
- Hardcover
- Used
Seller: Southampton Books, Sag Harbor, NY, U.S.A.Southampton Books
AbeBooks seller since August 1, 2012
Condition: Used - As new
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First Edition, First Printing. Published by HarperBusiness, 2002. Octavo. Hardcover. Book is like new. Dust jacket is like new. 100% positive feedback. 30 day money back guarantee. NEXT DAY SHIPPING! Excellent customer service. Please email with any questions. All books packed carefully and ship with free delivery confirmation/tracking. All books come with free bookmarks. Ships from Sag Harbor, New York.
Seller Inventory # 411004
- Title
- Blockbusters - The Five Keys to Developing Great New Products
- Author
- Gary S. Lynn
- Publisher
- HarperBusiness
- Publication year
- 2002
- Condition
- Like New
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0060084731
- ISBN 13
- 9780060084738
- Edition
- First Edition.
How Do Companies Create Blockbusters? Do They Know Secrets That Others Don't?
Great products are the lifeblood of great companies, yet approximately 60 percent of new products fail in the marketplace, after major investments and huge risks. Why? Gary Lynn and Richard Reilly now offer advice that will radically change the way new products are developed and launched: a plan for companies to survive -- and thrive -- in today's competitive and turbulent times. Blockbusters shares the results of a ten-year research study of more than 700 teams illustrated by the inside stories of nearly fifty of the most successful products ever launched -- true "blockbusters," familiar to consumers everywhere. These include Colgate's Total toothpaste (now the market leader after Crest dominated for thirty years!), the Iomega Zip Drive, the Handspring Visor, the PowerShot staple gun, the Polycom SoundStation conference phone, the Apple IIe computer, and many others.
Lynn and Reilly reveal and explain in detail the five keys to blockbuster success that companies ignore at their peril: the responsibilities of senior management, a compelling vision of the product, the role of prototyping, the collaboration of people under pressure, and the process of information exchange. In this book, the authors prove that without these crucial elements a blockbuster new product is virtually impossible!
Blockbusters uses both winning and losing case studies to explode established myths and to chart a course for implementing the surprising strategies of history-making development teams. A must for senior managers, entrepreneurs, and team leaders alike -- and for any reader curious about how great products are created -- this heavily researched and groundbreaking book promises to become a classic in the fields of product development and organizational renewal.
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Southampton Books
Sag Harbor, NY, U.S.A.
AbeBooks seller since August 1, 2012
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