Title: The Behavioral Advantage : What the Smartest, Most Successful Companies Do Differently to Win in the B2b Arena
Publisher: AMACOM
Publication Date: 2004
Language: English
ISBN 10: 0814472257
ISBN 13: 9780814472255
Binding: Hardcover
Edition: 1st.
Condition: Good
Weight: 1.411 pounds

About this title

Synopsis

The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors To win the game, companies must develop:

A smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors

A confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games

About the Author

Terry Bacon and David Pugh (Durango, CO) are cofounders of the Lore Institute, a professional development and corporate education company.

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