The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors To win the game, companies must develop:
A smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors
A confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games
"synopsis" may belong to another edition of this title.
Terry Bacon and David Pugh (Durango, CO) are cofounders of the Lore Institute, a professional development and corporate education company.
"About this title" may belong to another edition of this title.
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