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9780814472255: The Behavioral Advantage - What the Smartest, Most Successful Companies
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ISBN 10: 0814472257 ISBN 13: 9780814472255
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The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors To win the game, companies must develop:
    A carefully plotted opening game, with all internal values, policies, practices and behaviors fully aligned to make the most of resources and capabilities

    A smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors

    A confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games

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About the Author:
Terry Bacon and David Pugh (Durango, CO) are cofounders of the Lore Institute, a professional development and corporate education company.

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  • PublisherAmacom
  • Publication date2004
  • ISBN 10 0814472257
  • ISBN 13 9780814472255
  • BindingHardcover
  • Edition number1
  • Number of pages320
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9780814416709: The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

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