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The Behavioral Advantage - What the Smartest, Most Successful Companies: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena - Hardcover

 
9780814472255: The Behavioral Advantage - What the Smartest, Most Successful Companies: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

Synopsis

The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors To win the game, companies must develop:

    A carefully plotted opening game, with all internal values, policies, practices and behaviors fully aligned to make the most of resources and capabilities

    A smart and efficient middle game, in which the company builds and strengthens its position with the customer, thereby outflanking competitors

    A confident and smooth endgame that assures a successful relationship and lays the groundwork for equally successful future games

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About the Author

Terry Bacon and David Pugh (Durango, CO) are cofounders of the Lore Institute, a professional development and corporate education company.

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ISBN 10: 0814472257 ISBN 13: 9780814472255
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Hardcover. Condition: Very Good. The Behavioral Advantage - What the Smartest, Most Successful Companies This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780814472255

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