Basics Advertising 01: Copywriting
Language: English
Published by Bloomsbury Publishing PLC, CH, 2008
- First Edition
- Softcover
- New
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
AbeBooks seller since June 11, 2025
Condition: New
£ 30.31
Quantity: Over 20 available
Add to basketItem description from seller
This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The book also features a chapter on 'Advertising around the World', which highlights the increasing dominance of English as an international language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses, all students needing to understand the basic concepts of the discipline before moving into more specific areas of advertising, and practising conceptual copywriters.…
Seller Inventory # LU-9782940373680
- Title
- Basics Advertising 01: Copywriting
- Author
- Rob Bowdery
- Publisher
- Bloomsbury Publishing PLC, CH
- Publication year
- 2008
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 294037368X
- ISBN 13
- 9782940373680
- Edition
- 1st.
- Item weight
- 530 grams
- Dimensions
- 16.99 x 0.97 x 24.41 cm
"Synopsis" may belong to another edition of this title.
About the Author
Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
"About the title" may belong to another edition of this title.
Rarewaves.com UK
London, United Kingdom
AbeBooks seller since June 11, 2025
Shipping rates from United Kingdom to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 65.00 | £ 100.00 |
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