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Synopsis
This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The book also features a chapter on 'Advertising around the World', which highlights the increasing dominance of English as an international language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses, all students needing to understand the basic concepts of the discipline before moving into more specific areas of advertising, and practising conceptual copywriters.
"synopsis" may belong to another edition of this title.
About the Author
This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.
Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
"About this title" may belong to another edition of this title.
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Basics Advertising 01: Copywriting (Basics Advertising, 1)
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Basics Advertising 01: Copywriting
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Basics Advertising 01: Copywriting
Published by
Bloomsbury Publishing Plc, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP70758248
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Basics Advertising 01: Copywriting
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Basics Advertising 01: Copywriting
Published by
Bloomsbury Publishing PLC, Switzerland, Lausanne, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The book also features a chapter on 'Advertising around the World', which highlights the increasing dominance of English as an international language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses, all students needing to understand the basic concepts of the discipline before moving into more specific areas of advertising, and practising conceptual copywriters. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004636962
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Basics Advertising 01: Copywriting
Published by
Bloomsbury Publishing Plc, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
Used
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Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP70758248
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Basics Advertising 01: Copywriting
Published by
Bloomsbury Publishing Plc, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Copywriting
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ISBN 10: 294037368X
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Basics Advertising 01: Copywriting (Paperback)
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Bloomsbury Publishing PLC, Lausanne, 2008
ISBN 10: 294037368X
ISBN 13: 9782940373680
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Paperback. Condition: new. Paperback. This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The book also features a chapter on 'Advertising around the World', which highlights the increasing dominance of English as an international language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses, all students needing to understand the basic concepts of the discipline before moving into more specific areas of advertising, and practising conceptual copywriters. Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9782940373680
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Basics Advertising 01: Copywriting
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ISBN 10: 294037368X
ISBN 13: 9782940373680
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Seller: Rarewaves.com USA, London, LONDO, United Kingdom
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Paperback. Condition: New. 1st. This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The book also features a chapter on 'Advertising around the World', which highlights the increasing dominance of English as an international language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses, all students needing to understand the basic concepts of the discipline before moving into more specific areas of advertising, and practising conceptual copywriters. Seller Inventory # LU-9782940373680
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