Targeting Using Augmented Data by Hüttenrauch Bettina (14 results)

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: New. In English.

Condition: New. pp. 368 1st ed. 2016 edition NO-PA16APR2015-KAP.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This study delivers insights on which external sources - e.g. website click behavior, surveys, or social media data - can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data augmentation in marketing. Data augmentation is a beneficial tool for companies to use external data, if the internal data basis for targeting is not sufficient to reach the customers with the highest propensity. This study shows that augmenting data from feasible sources leads to significant conversion lifts.…

Paperback. Condition: Brand New. 343 pages. 8.27x5.83x0.83 inches. In Stock.

Taschenbuch. Condition: Neu. Targeting Using Augmented Data in Database Marketing | Decision Factors for Evaluating External Sources | Bettina Hüttenrauch | Taschenbuch | xxii | Englisch | 2016 | Springer Gabler | EAN 9783658145767 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

PF. Condition: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Condition: new. Questo è un articolo print on demand.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study delivers insights on which external sources - e.g. website click behavior, surveys, or social media data - can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data augmentation in marketing. Data augmentation is a beneficial tool for companies to use external data, if the internal data basis for targeting is not sufficient to reach the customers with the highest propensity. This study shows that augmenting data from feasible sources leads to significant conversion lifts. 368 pp. Englisch.…

Condition: New. Print on Demand pp. 368.

Condition: New. PRINT ON DEMAND pp. 368.

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Economic StudyIntroduction and strategic motivation to data augmentation in database marketing.-&nbspLiterature review on data augmentation.-&nbspMethodological framework for data augmentation.-&nbspTest design for evaluating different sourc.…

Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This study delivers insights on which external sources ¿ e.g. website click behavior, surveys, or social media data ¿ can and cannot be used for data augmentation. A case study is performed to test the suitability of different sources in order to create a generalized practical guide for data augmentation in marketing. Data augmentation is a beneficial tool for companies to use external data, if the internal data basis for targeting is not sufficient to reach the customers with the highest propensity. This study shows that augmenting data from feasible sources leads to significant conversion lifts.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 368 pp. Englisch.…