Software Marketing (288 results)

Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Paperback. Condition: Good. SIRFs-Up engrosses the reader in the world of blue-chip marketers including Victoria's Secret, AB-InBev, Coca-Cola, Cox Communications, MTV Networks, Nestl and more. Behind each story is a core truth about what makes marketing effective, and insights about how to make it more effective. SIRFs-Up offers a front row seat to the next wave of marketing, and shares these advanced marketers' secret sauce for how to catch the SIRF wave and profit from SIRF insights. Briggs writes this book in narrative form, taking at times complex ideas around ROI analytics, and making it interactive, easy to read, and stimulating. At the same time, the book provides practical tools and case studies that provide tangible benefit to marketers looking for a how to guide to profit from the new concepts revealed in the book. SIRFs-Up shows: -Precisely how and when content and social media came to be the foundation of marketing planning, and the role of a range of media in amplifying content. -That as much as 62 percent of marketing investment is under-utilized. -How SIRF based planning boosts marketing ROI by 30 percent or more. -How marketing software uses SIRFs to automate marketing planning and a range of decision-making. -How, in the midst of software and algorithms, to navigate a career in marketing by adding value as a SIRF doctor. -How SIRFs will move from the exclusive domain of the world's largest marketers to the rest of marketers. -Deep case studies demonstrating how to apply the insights and tools uncovered in the book. -The advantages to the companies that are using SIRFs and are ahead of the wave of transformation. The book also points out that SIRFs have not yet realized their full potential to shape the hundreds of billions spent on marketing. But that transformation is happening, and therefore those that catch the wave will profit while those that miss it will find themselves washed out to sea as the wave of transformation based on marketing software and algorithms sweeps through industry.…

Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condition: Very Good. SIRFs-Up engrosses the reader in the world of blue-chip marketers including Victoria's Secret, AB-InBev, Coca-Cola, Cox Communications, MTV Networks, Nestl and more. Behind each story is a core truth about what makes marketing effective, and insights about how to make it more effective. SIRFs-Up offers a front row seat to the next wave of marketing, and shares these advanced marketers' secret sauce for how to catch the SIRF wave and profit from SIRF insights. Briggs writes this book in narrative form, taking at times complex ideas around ROI analytics, and making it interactive, easy to read, and stimulating. At the same time, the book provides practical tools and case studies that provide tangible benefit to marketers looking for a how to guide to profit from the new concepts revealed in the book. SIRFs-Up shows: -Precisely how and when content and social media came to be the foundation of marketing planning, and the role of a range of media in amplifying content. -That as much as 62 percent of marketing investment is under-utilized. -How SIRF based planning boosts marketing ROI by 30 percent or more. -How marketing software uses SIRFs to automate marketing planning and a range of decision-making. -How, in the midst of software and algorithms, to navigate a career in marketing by adding value as a SIRF doctor. -How SIRFs will move from the exclusive domain of the world's largest marketers to the rest of marketers. -Deep case studies demonstrating how to apply the insights and tools uncovered in the book. -The advantages to the companies that are using SIRFs and are ahead of the wave of transformation. The book also points out that SIRFs have not yet realized their full potential to shape the hundreds of billions spent on marketing. But that transformation is happening, and therefore those that catch the wave will profit while those that miss it will find themselves washed out to sea as the wave of transformation based on marketing software and algorithms sweeps through industry.…

Condition: Good. paperback 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects.

Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: Good. Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success. It dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product. This book fills a void in the current market, and is an ideal read for all IT professionals.…

Paperback. Condition: Very Good. Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success. It dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product. This book fills a void in the current market, and is an ideal read for all IT professionals.…

Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Paperback. Condition: Good. SIRFs-Up engrosses the reader in the world of blue-chip marketers including Victoria's Secret, AB-InBev, Coca-Cola, Cox Communications, MTV Networks, Nestl and more. Behind each story is a core truth about what makes marketing effective, and insights about how to make it more effective. SIRFs-Up offers a front row seat to the next wave of marketing, and shares these advanced marketers' secret sauce for how to catch the SIRF wave and profit from SIRF insights. Briggs writes this book in narrative form, taking at times complex ideas around ROI analytics, and making it interactive, easy to read, and stimulating. At the same time, the book provides practical tools and case studies that provide tangible benefit to marketers looking for a how to guide to profit from the new concepts revealed in the book. SIRFs-Up shows: -Precisely how and when content and social media came to be the foundation of marketing planning, and the role of a range of media in amplifying content. -That as much as 62 percent of marketing investment is under-utilized. -How SIRF based planning boosts marketing ROI by 30 percent or more. -How marketing software uses SIRFs to automate marketing planning and a range of decision-making. -How, in the midst of software and algorithms, to navigate a career in marketing by adding value as a SIRF doctor. -How SIRFs will move from the exclusive domain of the world's largest marketers to the rest of marketers. -Deep case studies demonstrating how to apply the insights and tools uncovered in the book. -The advantages to the companies that are using SIRFs and are ahead of the wave of transformation. The book also points out that SIRFs have not yet realized their full potential to shape the hundreds of billions spent on marketing. But that transformation is happening, and therefore those that catch the wave will profit while those that miss it will find themselves washed out to sea as the wave of transformation based on marketing software and algorithms sweeps through industry.…

Trade Paperback. Condition: Very Good. Trade Paperback - VG - Book is clean and tight with light wear.

Paperback. Condition: Very Good. SIRFs-Up engrosses the reader in the world of blue-chip marketers including Victoria's Secret, AB-InBev, Coca-Cola, Cox Communications, MTV Networks, Nestl and more. Behind each story is a core truth about what makes marketing effective, and insights about how to make it more effective. SIRFs-Up offers a front row seat to the next wave of marketing, and shares these advanced marketers' secret sauce for how to catch the SIRF wave and profit from SIRF insights. Briggs writes this book in narrative form, taking at times complex ideas around ROI analytics, and making it interactive, easy to read, and stimulating. At the same time, the book provides practical tools and case studies that provide tangible benefit to marketers looking for a how to guide to profit from the new concepts revealed in the book. SIRFs-Up shows: -Precisely how and when content and social media came to be the foundation of marketing planning, and the role of a range of media in amplifying content. -That as much as 62 percent of marketing investment is under-utilized. -How SIRF based planning boosts marketing ROI by 30 percent or more. -How marketing software uses SIRFs to automate marketing planning and a range of decision-making. -How, in the midst of software and algorithms, to navigate a career in marketing by adding value as a SIRF doctor. -How SIRFs will move from the exclusive domain of the world's largest marketers to the rest of marketers. -Deep case studies demonstrating how to apply the insights and tools uncovered in the book. -The advantages to the companies that are using SIRFs and are ahead of the wave of transformation. The book also points out that SIRFs have not yet realized their full potential to shape the hundreds of billions spent on marketing. But that transformation is happening, and therefore those that catch the wave will profit while those that miss it will find themselves washed out to sea as the wave of transformation based on marketing software and algorithms sweeps through industry.…

Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: Good. Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success. It dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product. This book fills a void in the current market, and is an ideal read for all IT professionals.…

Paperback. Condition: Very Good. Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success. It dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product. This book fills a void in the current market, and is an ideal read for all IT professionals.…

paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Condition: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Condition: very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Softcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations.…

paperback. Condition: Fair. Acceptable copy. Shows signs of wear.

Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Condition: very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

paperback. Condition: Very Good. Very Good. Lightly used, may have light reading wear and/or publisher's or previous owner's markings, but NO markings in text. Pasadena's finest new and used bookstore since 1992.

Hardcover. Condition: Good. The book is in good condition with a hardcover binding. The dust jacket shows signs of wear, including minor stains and edge wear, indicative of its age. Internally, the pages are clean and free from inscriptions or library markings. The binding remains tight, ensuring durability for continued reference. worn with minor stains and edge wear.…