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Recall Recognition Measurement Memory by Bagozzi Richard (35 results)
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Condition: New.
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Recall, Recognition, and the Measurement of Memory for Print Advertisements (Paperback or Softback)
Published by Legare Street Press 10/27/2022, 2022
ISBN 10: 1016860102 ISBN 13: 9781016860109
Language: English
Paperback or Softback. Condition: New. Recall, Recognition, and the Measurement of Memory for Print Advertisements 0.25. Book.
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Condition: As New. Unread book in perfect condition.
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Published by Hardpress Publishing, 2013
ISBN 10: 1314753827 ISBN 13: 9781314753820
Language: English
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Published by Hardpress Publishing, 2013
ISBN 10: 1314753835 ISBN 13: 9781314753837
Language: English
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Condition: New. SUPER FAST SHIPPING.
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Recall, Recognition, and the Measurement of Memory for Print Advertisements Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
£ 15.31
Convert currency£ 3.29 shipping from United Kingdom to U.S.A.Quantity: 15 available
Add to basketPAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Condition: New.
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Recall, Recognition, and the Measurement of Memory for Print Advertisements Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
£ 19.24
Convert currency£ 4.16 shipping from United Kingdom to U.S.A.Quantity: 15 available
Add to basketHRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 13.61
Convert currency£ 11.98 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Condition: New. SUPER FAST SHIPPING.
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Published by Legare Street Press 2022-10, 2022
ISBN 10: 1016860102 ISBN 13: 9781016860109
Language: English
£ 11.35
Convert currency£ 15.49 shipping from United Kingdom to U.S.A.Quantity: 10 available
Add to basketPF. Condition: New.
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 13.60
Convert currency£ 15 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 15.86
Convert currency£ 15 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Condition: New.
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 25.10
Convert currency£ 11.98 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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£ 19.53
Convert currencyFree shipping from India to U.S.A.Quantity: Over 20 available
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£ 13.55
Convert currencyFree shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback. Condition: New. Print on Demand. This book explores the complex connection between memory and the effectiveness of print advertisements. The author examines the widely used methods of measuring ad effectiveness: recall and recognition. Critically reassessing their validity as memory tests by leveraging theories from cognitive psychology, this book finds that recall and recognition measures are imperfect, affected by factors beyond memory, and improved when reader interest is considered. The author further reveals that memory for advertising is multidimensional and varies depending on the information being tested. Overall, the book provides valuable insights for advertising researchers and practitioners seeking to understand the intricacies of advertising effectiveness and improve measurement techniques. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
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£ 18.42
Convert currency£ 42.54 shipping from Germany to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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£ 25.36
Convert currencyFree shipping from India to U.S.A.Quantity: Over 20 available
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PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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£ 32.84
Convert currency£ 42.54 shipping from Germany to U.S.A.Quantity: Over 20 available
Add to basketGebunden. Condition: New.
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Published by Creative Media Partners, LLC Okt 2022, 2022
ISBN 10: 1016860102 ISBN 13: 9781016860109
Language: English
£ 24.17
Convert currency£ 52.60 shipping from Germany to U.S.A.Quantity: 2 available
Add to basketTaschenbuch. Condition: Neu. Neuware.
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
£ 15.55
Convert currency£ 3.29 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Published by Creative Media Partners, LLC Okt 2022, 2022
ISBN 10: 1016855087 ISBN 13: 9781016855082
Language: English
£ 40.74
Convert currency£ 53.33 shipping from Germany to U.S.A.Quantity: 2 available
Add to basketBuch. Condition: Neu. Neuware.
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£ 18.20
Convert currency£ 6.50 shipping from United Kingdom to U.S.A.Quantity: 4 available
Add to basketCondition: New. Print on Demand.
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Recall, Recognition, and the Measurement of Memory for Print Advertisements
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
£ 16.18
Convert currency£ 8.31 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 156.
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Condition: New. PRINT ON DEMAND.
![Seller image for Recall, recognition, and the measurement of memory for print advertisements 1981 [Leather Bound] for sale by Gyan Books Pvt. Ltd.](https://pictures.abebooks.com/inventory/md/md31958258633.jpg)
![Seller image for Recall, recognition, and the measurement of memory for print advertisements 1982 [Leather Bound] for sale by Gyan Books Pvt. Ltd.](https://pictures.abebooks.com/inventory/md/md31422110313.jpg)