Organising Knowledge Methods Case (14 results)
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Condition: New. 2003. Paperback. . . . . .
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Taschenbuch. Condition: Neu. Organising Knowledge | Methods and Case Studies | J. Gadner (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2003 | Palgrave Macmillan | EAN 9781349512904 | Verantwortliche Person für die EU: Springer Palgrave Macmillan, Tiergartenstr. 17, 69121 Heidelberg, buchhandel-buch[at]springer[…dot]com | Anbieter: preigu.
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based…issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.
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Buch. Condition: Neu. Organising Knowledge | Methods and Case Studies | J. Gadner (u. a.) | Buch | xvi | Englisch | 2003 | Palgrave Macmillan | EAN 9781403916617 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Dem…and.
Language: English
Published by Palgrave Macmillan UK, Palgrave Macmillan UK, 2003
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge…-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.
