Organising Knowledge Methods and Case Studies
Language: English
Published by Palgrave Macmillan, 2003
- Hardcover
- New
Condition: New
£ 114.91
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The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed. Sprache: Englisch Gewicht in Gramm: 393.
Seller Inventory # IB-1069160
- Title
- Organising Knowledge Methods and Case Studies
- Publisher
- Palgrave Macmillan
- Publication year
- 2003
- Condition
- Neu
- Binding
- Gebundene Ausgabe
- Language
- English
- ISBN 10
- 1403916616
- ISBN 13
- 9781403916617
- Item weight
- 393 grams
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About the Author
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