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Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. 300.
Published by Taylor & Francis Ltd, 2016
ISBN 10: 113897708X ISBN 13: 9781138977082
Language: English
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Add to basketPaperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. 558.
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Published by Routledge 1996-04-12, 1996
ISBN 10: 0805816267 ISBN 13: 9780805816266
Language: English
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Published by Lawrence Erlbaum Assoc Inc, 1996
ISBN 10: 0805816267 ISBN 13: 9780805816266
Language: English
Seller: Revaluation Books, Exeter, United Kingdom
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Add to basketHardcover. Condition: Brand New. 1st edition. 304 pages. 9.50x6.50x1.00 inches. In Stock.
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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Seller: moluna, Greven, Germany
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Add to basketCondition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh DholakiaAs the information superhighway moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Informa.
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Add to basketTaschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As the 'information superhighway' moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS. This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.This book provides one of the best introductions to complex issues such as:\* business forces that will shape 'Home IT' of the future;\* industry structure of the future 'Infotainment' mega-business;\* factors affecting consumer adoption and use of IT;\* international differences in the management of the IT sector; and\* public policies that will shape the deployment and use of IT.
Published by Taylor & Francis Inc, 1996
ISBN 10: 0805816267 ISBN 13: 9780805816266
Language: English
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HRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Seller: moluna, Greven, Germany
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Add to basketGebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh DholakiaAs the information superhighway moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Informa.
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Add to basketBuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As the 'information superhighway' moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.