Multicultural Perspectives Customer Behaviour (35 results)
Language: English
Published by Routledge, 2014
Series: Key Issues in Marketing Management, Book 17 of 23. Book 17 of 23 - Key Issues in Marketing Management
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Published by Taylor & Francis Group, 2014
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Published by Routledge, 2014
Series: Key Issues in Marketing Management, Book 17 of 23. Book 17 of 23 - Key Issues in Marketing Management
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Language: English
Published by Routledge, 2014
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Published by Routledge, 2014
Series: Key Issues in Marketing Management, Book 17 of 23. Book 17 of 23 - Key Issues in Marketing Management
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Published by Routledge 2014-07-04, 2014
Series: Key Issues in Marketing Management, Book 17 of 23. Book 17 of 23 - Key Issues in Marketing Management
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Multicultural Perspectives in Customer Behaviour
Cui Charles C. Piacentini Maria G. Cui Charles Piacentini Maria
Language: English
Published by Taylor & Francis Group, 2014
Series: Key Issues in Marketing Management, Book 17 of 23. Book 17 of 23 - Key Issues in Marketing Management
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Language: English
Published by Routledge, 2014
Series: Key Issues in Marketing Management, Book 17 of 23. Book 17 of 23 - Key Issues in Marketing Management
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Language: English
Published by Routledge, 2014
Series: Key Issues in Marketing Management, Book 17 of 23. Book 17 of 23 - Key Issues in Marketing Management
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Language: English
Published by Routledge, 2014
Series: Key Issues in Marketing Management, Book 17 of 23. Book 17 of 23 - Key Issues in Marketing Management
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Language: English
Published by Routledge, 2012
Series: Key Issues in Marketing Management, Book 17 of 23. Book 17 of 23 - Key Issues in Marketing Management
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Language: English
Published by Routledge, 2012
Series: Key Issues in Marketing Management, Book 17 of 23. Book 17 of 23 - Key Issues in Marketing Management
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Language: English
Published by Routledge, 2012
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Language: English
Published by Routledge, 2012
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Language: English
Published by Taylor & Francis Group, 2012
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Language: English
Published by Routledge, 2012
Series: Key Issues in Marketing Management, Book 17 of 23. Book 17 of 23 - Key Issues in Marketing Management
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Multicultural Perspectives in Customer Behaviour
Cui Charles C. Piacentini Maria G. Cui Charles Piacentini Maria
Language: English
Published by Taylor & Francis Group, 2012
Series: Key Issues in Marketing Management, Book 17 of 23. Book 17 of 23 - Key Issues in Marketing Management
- Hardcover
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Condition: New. pp. 184.
Language: English
Published by Taylor & Francis Ltd, 2012
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Language: English
Published by Routledge, 2012
Series: Key Issues in Marketing Management, Book 17 of 23. Book 17 of 23 - Key Issues in Marketing Management
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Condition: New. Editor(s): Piacentini, Maria G.; Cui, Charles C. Series: Key Issues in Marketing Management. Num Pages: 184 pages. BIC Classification: KJMV7. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 180 x 19. Weight in Grams: 494. . 2012. 1st Edition. hardcover. . . . .
Language: English
Published by Routledge, 2012
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Multicultural Perspectives in Customer Behaviour
Piacentini, Maria G. (Edited by)/ Cui, Charles C. (Edited by)
Language: English
Published by Routledge, 2012
Series: Key Issues in Marketing Management, Book 17 of 23. Book 17 of 23 - Key Issues in Marketing Management
- Hardcover
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Language: English
Published by Routledge, 2012
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Condition: New. Editor(s): Piacentini, Maria G.; Cui, Charles C. Series: Key Issues in Marketing Management. Num Pages: 184 pages. BIC Classification: KJMV7. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 180 x 19. Weight in Grams: 494. . 2012. 1st Edition. hardcover. . . . . Books ship f…rom the US and Ireland.
Language: English
Published by Taylor & Francis Group, 2014
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Language: English
Published by Taylor and Francis, 2014
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Published by Taylor and Francis, 2014
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Published by Routledge, 2014
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicult…ural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer culture, and the impact of Western culture on consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to manage them; globalisation vs. localised strategies, and the interaction of local and global influences on customer behaviour; climate change and global warming, the impact on consumer behaviour, and the implications for social responsibility; and cross-cultural customer research, including important methodological questions around the application of sociological, group-level measures to psychological, individual-level phenomenon in marketing contexts. The papers in this edition address those themes, reporting on studies from a range of countries, including Germany, Greece, China, and Austria, and a number of cultural groups in the UK. These papers draw on quantitative and qualitative methodologies, reflecting the full range of methods employed in contemporary consumer research.This book was originally published as a special issue of the Journal of Marketing Management.
