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Marketing Communication Architects Fundamentals by Haupt Edgar (4 results)
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Marketing and Communication for Architects - Fundamentals, Strategies and Practice.
Published by Birkhäuser, Basel - Boston - Berlin,, 2002
ISBN 10: 3764365714 ISBN 13: 9783764365714
Language: English
Seller: Antiquariat Christoph Wilde, Düsseldorf, Germany
Seller rating 5 out of 5 stars
£ 10.72
Convert currency£ 6.94 shipping from Germany to United KingdomQuantity: 1 available
Add to basket1. Auflage. 126, (2) S. Orig.-Broschur. - Sehr guter Zustand innen und außen.
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Marketing and Communication for Architects: Fundamentals, Strategies and Practice
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
£ 21.99
Convert currency£ 2.60 shipping from Ireland to United KingdomQuantity: 15 available
Add to basketCondition: New. 2002. Illustrated. Perfect Paperback. . . . . .
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£ 25.78
Convert currency£ 2.24 shipping from U.S.A. to United KingdomQuantity: 15 available
Add to basketCondition: New. 2002. Illustrated. Perfect Paperback. . . . . . Books ship from the US and Ireland.
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Marketing and Communication for Architects: Fundamentals, Strategies and Practice
Published by Birkhauser July 2002, 2002
ISBN 10: 3764365714 ISBN 13: 9783764365714
Language: English
£ 11.52
Convert currency£ 55.93 shipping from U.S.A. to United KingdomQuantity: 1 available
Add to basketTrade Paperback. Condition: Used - Very Good. The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage. Very nice clean, tight copy free of any marks.
