Synopsis
The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.
"synopsis" may belong to another edition of this title.
Synopsis
Enterprising strategies to help architects redefine their field of work and market position The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Architects are discovering that buildings are not ideal advertisements, that the catalogue of services they offer can scarcely be communicated through built structures, if at all. As a consequence, it has now become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services on offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession. The aim is to help architects to promote their services more creatively, to develop marketing strategies for their everyday needs, to use communication and media more professionally, successfully combining the theory with the practice.
Copious examples, solutions and strategies are presented illustrating the broad spectrum of possibilities and the book goes on to illustrate how the individual architect can use them to personal advantage."About this title" may belong to another edition of this title.
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Marketing and Communication for Architects: a Handbook
Published by
Birkhäuser Architecture (edition 1), 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
Used
Perfect Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Perfect Paperback. Condition: Good. 1. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Seller Inventory # 3764365714-11-1
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Marketing and Communication for Architects: Fundamentals, Strategies and Practice
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Paperback. Condition: Very Good. Marketing and Communication for Architects: Fundamentals, Strategies and Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9783764365714
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Marketing and Communication for Architects: a Handbook
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Paperback. Condition: New. Seller Inventory # B-BIRK-24933
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Marketing and Communication for Architects: Fundamentals, Strategies and Practice
Published by
Birkhauser July 2002, 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
Used
Trade Paperback
Seller: Hennessey + Ingalls, Los Angeles, CA, U.S.A.
Seller rating 4 out of 5 stars
Trade Paperback. Condition: Used - Very Good. The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage. Very nice clean, tight copy free of any marks. Seller Inventory # 304071
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Marketing and Communication for Architects: A Handbook
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Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9783764365714
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Marketing and Communication for Architects
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage. Seller Inventory # LU-9783764365714
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Marketing and Communication for Architects: a Handbook
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Condition: Used. pp. 125 1st Edition. Seller Inventory # 26304734
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Marketing and Communication for Architects: a Handbook
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Condition: Used. pp. 125. Seller Inventory # 7543169
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Marketing And Communication For Architects
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-167715
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Marketing and Communication for Architects: a Handbook
Seller: Biblios, Frankfurt am main, HESSE, Germany
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Condition: Used. pp. 125. Seller Inventory # 18304724