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Synopsis
Marketing And Communication For Architects
"synopsis" may belong to another edition of this title.
Synopsis
Enterprising strategies to help architects redefine their field of work and market position The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Architects are discovering that buildings are not ideal advertisements, that the catalogue of services they offer can scarcely be communicated through built structures, if at all. As a consequence, it has now become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services on offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession. The aim is to help architects to promote their services more creatively, to develop marketing strategies for their everyday needs, to use communication and media more professionally, successfully combining the theory with the practice.
Copious examples, solutions and strategies are presented illustrating the broad spectrum of possibilities and the book goes on to illustrate how the individual architect can use them to personal advantage."About this title" may belong to another edition of this title.
- PublisherBirkhäuser
- Publication date2002
- ISBN 10 3764365714
- ISBN 13 9783764365714
- BindingPerfect Paperback
- LanguageEnglish
- Number of pages125
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Marketing and Communication for Architects: a Handbook
Published by
Birkhäuser Architecture (edition 1), 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
Used
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Marketing and Communication for Architects: a Handbook
Published by
Birkhäuser Architecture, 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
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Marketing and Communication for Architects: a Handbook
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Marketing and Communication for Architects : Fundamentals, Strategies and Practice
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Marketing and Communication for Architects : Fundamentals, Strategies and Practice
Published by
Birkhäuser Architecture, 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
Used
Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Marketing and Communication for Architects: Fundamentals, Strategies and Practice
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Birkhauser July 2002, 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
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Trade Paperback. Condition: Used - Very Good. The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage. Very nice clean, tight copy free of any marks. Seller Inventory # 304071
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Marketing and Communication for Architects (Paperback)
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Birkhauser, Basel, 2002
ISBN 10: 3764365714
ISBN 13: 9783764365714
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Paperback. Condition: new. Paperback. Enterprising strategies to help architects redefine their field of work and market position The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Architects are discovering that buildings are not ideal advertisements, that the catalogue of services they offer can scarcely be communicated through built structures, if at all. As a consequence, it has now become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services on offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession. The aim is to help architects to promote their services more creatively, to develop marketing strategies for their everyday needs, to use communication and media more professionally, successfully combining the theory with the practice.Copious examples, solutions and strategies are presented illustrating the broad spectrum of possibilities and the book goes on to illustrate how the individual architect can use them to personal advantage. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession. The aim is to help architects promote their services more creatively and to develop marketing strategies for their everyday needs. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9783764365714
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Marketing And Communication For Architects
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Marketing and Communication for Architects Fundamentals, Strategies and Practice
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Paperback. Condition: Brand New. 1st edition. 142 pages. 9.50x8.50x0.50 inches. In Stock. Seller Inventory # __3764365714
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Marketing and Communication for Architects
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