Local Global Second Edition (4 results)
- Softcover
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
Contact seller5-star sellerCondition: Used - Good
£ 5.80
£ 13.60 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780745328423.
More images- Hardcover
Seller: Bookbot, Prague, Czech RepublicBookbot
Contact seller5-star sellerCondition: Used - Fair
£ 3.37
£ 18.11 shippingShips from Czech Republic to U.S.A.Quantity: 1 available
Hardcover. Condition: Fair. Anmerkungen / bekritzelt / Stempel; Verschmutzung / Wasserschaden; Abnutzung / Risse - leicht; Vergilbt / ausgeblichen. GLOBAL MARKETING: Foreign Entry, Local Marketing, and Global Management can be used at the better undergraduate programs where the students have had some exposure to global managemen…t or global business or in the MBA curriculum. The subtitle for this text is an important way to remember what makes this book distinct. This text offers a three-pronged approach to Global Marketing. That approach is Foreign Entry, Local Marketing, and Global Management and this represents the structure for the text. Johansson addresses how you market an existing product in new global markets and also discusses how a company develops a new product for a global market. This discussion takes into consideration the culture and needs of those customers. Most International Marketing books have a separate chapter for each of the environments (legal and regulatory, political, Business Customs, etc) and then they launch into a discussion of marketing management for global markets. However, Johansson only has a separate chapter on culture and then he integrates the rest of the environment discussions throughout the text and where appropriate. This too is a distinct feature of the text.
Language: English
Published by Information Age Publishing 2009-04-01 2009
Series: Research in Education Policy: Local, National, and Global Perspectives, Book 5 of 9. Book 5 of 9 - Research in Education Policy: Local, National, and Global Perspectives
- Softcover
Seller: Chiron Media, Wallingford, , United KingdomChiron Media
Contact seller5-star sellerCondition: New
£ 95.25
£ 15.49 shippingShips from United Kingdom to U.S.A.Quantity: 10 available
Paperback. Condition: New.
- Softcover
Seller: liu xing, Nanjing, JS, Chinaliu xing
Contact seller5-star sellerCondition: New
£ 134.13
£ 13.59 shippingShips from China to U.S.A.Quantity: 3 available
paperback. Condition: New. Paperback. Pub Date: 2017-01-01 Pages: 325 Language: Chinese Publisher: China building industry press shaping neighborhood To the local health and global sustainability (second edition) is about the neighborhood of sustainable planning and construction of a important handbook or reference books.The sha…ping neighborhood In order to local health and global sustainability (the original.
