Integrated Marketing Communication Creating (10 results)
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Published by LEXINGTON, 2018
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Published by LEXINGTON, 2018
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Published by Lexington Books, 2018
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Paperback. Condition: Brand New. reprint edition. 189 pages. 8.75x5.75x0.50 inches. In Stock.
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Published by Rowman & Littlefield Publishers, Incorporated, 2018
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Published by Rowman & Littlefield Publishers, Incorporated, 2018
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Published by Lexington Books, 2016
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Published by Lexington Books, 2016
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Language: English
Published by Lexington Books, 2016
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Published by Lexington Books, 2018
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Language: English
Published by Lexington Books, 2016
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration. …
