Integrated Marketing Communication : Creating Spaces for Engagement

Language: English

Published by Lexington Books, 2016

1498540023 / 9781498540025

Series: Book 1 of 4 - Integrated Marketing Communication

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Hardcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.

Seller Inventory # 9781498540025

Title
Integrated Marketing Communication : Creating Spaces for Engagement
Author
Christina L. McDowell Marinchak
Publisher
Lexington Books
Publication year
2016
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1498540023
ISBN 13
9781498540025
Item weight
445 grams
Dimensions
235x157x15 mm
Series
Book 1 of 4: Integrated Marketing Communication

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First item£ 29.62£ 38.08
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Einbeck, Germany 37574