Hype Handbook Indispensable Success by Schein Michael (28 results)

Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.01.

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Condition: New.

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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Condition: new. Hardcover. Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.Imagine if you could generate and leverage hype for positive purposeslike legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to:Attract attention from people that matterCreate a community of acolytes to further your causeCreate an atmosphere of curiosity and intrigueSell your message with the skill of a masterCreate a step-by-step manifestoCiting the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniquesand illustrates his methods through stories of the worlds most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Hardback. Condition: New. Master the art and science of using shameless propaganda for personal and social good.  Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.Imagine if you could generate and leverage hype for positive purposes-like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.  In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to:Attract attention from people that matterCreate a community of acolytes to further your causeCreate an atmosphere of curiosity and intrigueSell your message with the skill of a masterCreate a step-by-step "manifesto"Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques-and illustrates his methods through stories of the world's most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.

Hardback. Condition: New. Master the art and science of using shameless propaganda for personal and social good.  Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.Imagine if you could generate and leverage hype for positive purposes-like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.  In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to:Attract attention from people that matterCreate a community of acolytes to further your causeCreate an atmosphere of curiosity and intrigueSell your message with the skill of a masterCreate a step-by-step "manifesto"Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques-and illustrates his methods through stories of the world's most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.

Condition: New.

Condition: New. 2021. Hardcover. . . . . .

Condition: New. In.

Hardback. Condition: New. New copy - Usually dispatched within 4 working days. 436.

Condition: New. 2021. Hardcover. . . . . . Books ship from the US and Ireland.

Condition: New.

Condition: new.

Condition: As New. Unread book in perfect condition.

Condition: New.

Hardcover. Condition: Brand New. 201 pages. 9.00x6.25x0.75 inches. In Stock.

Hardcover. Condition: new. Hardcover. Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.Imagine if you could generate and leverage hype for positive purposeslike legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to:Attract attention from people that matterCreate a community of acolytes to further your causeCreate an atmosphere of curiosity and intrigueSell your message with the skill of a masterCreate a step-by-step manifestoCiting the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniquesand illustrates his methods through stories of the worlds most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Hardback. Condition: New. Master the art and science of using shameless propaganda for personal and social good.  Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.Imagine if you could generate and leverage hype for positive purposes-like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.  In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to:Attract attention from people that matterCreate a community of acolytes to further your causeCreate an atmosphere of curiosity and intrigueSell your message with the skill of a masterCreate a step-by-step "manifesto"Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques-and illustrates his methods through stories of the world's most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.

Hardcover. Condition: new. Hardcover. Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.Imagine if you could generate and leverage hype for positive purposeslike legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to:Attract attention from people that matterCreate a community of acolytes to further your causeCreate an atmosphere of curiosity and intrigueSell your message with the skill of a masterCreate a step-by-step manifestoCiting the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniquesand illustrates his methods through stories of the worlds most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Buch. Condition: Neu. Neuware - Master the art and science of using shameless propaganda for personal and social good.

Hardback. Condition: New. Master the art and science of using shameless propaganda for personal and social good.  Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.Imagine if you could generate and leverage hype for positive purposes-like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.  In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to:Attract attention from people that matterCreate a community of acolytes to further your causeCreate an atmosphere of curiosity and intrigueSell your message with the skill of a masterCreate a step-by-step "manifesto"Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques-and illustrates his methods through stories of the world's most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.