Exploring Relationship Identity Message Involvement by Nancy Ann Doane Mitchell (1 results)

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Exploring the Relationship Between Identity and Message Involvement, Affect and Recall in Advertisements Targeted to Older Adults: an Application of Hecht's Communication Theory of Identity
Nancy Ann Doane Mitchell
Published by Self-published, Lincoln NE 1998
- Hardcover
Seller: Autumn Leaves, Allentown, PA, U.S.A.Autumn Leaves
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Hardcover. Condition: Fine. No Dust Jacket. Fine in None, as Issued jacket Dissertation. Oversize. A clean, tight copy of a dissertation presented at the University of Nebraska. This work should be of interest to anyone studying the best ways to advertise to older adults. It is in flawless condition.