Exploring the Relationship Between Identity and Message Involvement, Affect and Recall in Advertisements Targeted to Older Adults: an Application of Hecht's Communication Theory of Identity
Published by Self-published, Lincoln NE, 1998
- Hardcover
- Used
Seller: Autumn Leaves, Allentown, PA, U.S.A.Autumn Leaves
AbeBooks seller since June 22, 2000
Condition: Used - Fine
£ 34.94
Quantity: 1 available
Add to basketItem description from seller
Fine in None, as Issued jacket Dissertation. Oversize. A clean, tight copy of a dissertation presented at the University of Nebraska. This work should be of interest to anyone studying the best ways to advertise to older adults. It is in flawless condition.
Seller Inventory # 10612
Bibliographic details
- Title
- Exploring the Relationship Between Identity and Message Involvement, Affect and Recall in Advertisements Targeted to Older Adults: an Application of Hecht's Communication Theory of Identity
- Author
- Nancy Ann Doane Mitchell
- Publisher
- Self-published, Lincoln NE
- Publication year
- 1998
- Condition
- Fine
- Dust jacket
- No Dust Jacket
- Binding
- Hardcover
Autumn Leaves
Allentown, PA, U.S.A.
AbeBooks seller since June 22, 2000
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scholarly, illustrated, out of print books in all categories, children'sSeller's business information
Autumn Leaves
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