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Published by Taylor & Francis Group, 2014
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Published by Routledge 2014-07-04, 2014
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Published by Taylor & Francis Group, 2014
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Published by Taylor & Francis Group, 2011
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Published by Taylor & Francis Group, 2014
ISBN 10: 113800894X ISBN 13: 9781138008946
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Published by Taylor & Francis Ltd, 2014
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansi.
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