Estimation Product Attributes Importances (13 results)
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Unbekannt. Condition: Gut. 94 S. At this point in time, there is no generally accepted methodology for explaining and predicting human behavior given a product choice situation. This is true despite the critical importance of such meth odology to marketing, transportation and urban planning. While the social sciences provide num…erous theories to be tested and the mathe matical and statistical procedures exist in general to do so, at this point, no single unified theory has emerged. It is generally accepted that to explain product choice behav ior,products must be described in terms of attributes. Using anyone of a number of procedures, it is possible to obtain measurements on the attributes of the products under consideration. However, there is no generally accepted methodology. Given the attribute profiles of two products, in order to explain and predict preference, it is necessary to determine the relative importance of each of the product attributes. Once again, there is no generally accepted methodology. There are two basic approaches: The first, called the attitudinal approach, obtains importance measure ments directly from respondents using one of many scaling techniques; the second, termed the inferential method endeavors to infer impor tances from product preference and attribute data. Since it is gen erally felt that respondents are unwilling andor unable to provide meaningful importance measurements, the inferential method is most widely accepted. Sprache: Englisch Gewicht in Gramm: 196 Softcover reprint of the original 1st ed. 1973.
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kart. Condition: Gut. 94 S., , 24 cm Versand am folgenden Arbeitstag mit Rechnung daily shipping wordwide with invoice ex library Sprache: Deutsch Gewicht in Gramm: 550.
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - At this point in time, there is no generally accepted methodology for explaining and predicting human behavior given a product choice situation. This is true despite the critical importance of such meth odology to marketing, transportation and urba…n planning. While the social sciences provide numerous theories to be tested and the mathe matical and statistical procedures exist in general to do so, at this point, no single unified theory has emerged. It is generally accepted that to explain product choice behav ior,products must be described in terms of attributes. Using anyone of a number of procedures, it is possible to obtain measurements on the attributes of the products under consideration. However, there is no generally accepted methodology. Given the attribute profiles of two products, in order to explain and predict preference, it is necessary to determine the relative importance of each of the product attributes. Once again, there is no generally accepted methodology. There are two basic approaches: The first, called the attitudinal approach, obtains importance measure ments directly from respondents using one of many scaling techniques; the second, termed the inferential method endeavors to infer impor tances from product preference and attribute data. Since it is gen erally felt that respondents are unwilling and/or unable to provide meaningful importance measurements, the inferential method is most widely accepted.
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Taschenbuch. Condition: Neu. Estimation of Product Attributes and Their Importances | J. P. Wallace (u. a.) | Taschenbuch | Lecture Notes in Economics and Mathematical Systems | vi | Englisch | Springer | EAN 9783540065302 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot…]hartmann[at]springer[dot]com | Anbieter: preigu.
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Taschenbuch. Condition: Gut. nice ex library book Sprache: Englisch Gewicht in Gramm: 550.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -At this point in time, there is no generally accepted methodology for explaining and predicting human behavior given a product choice situation. This is true despite the critical importance of such meth odology to marketing, transpo…rtation and urban planning. While the social sciences provide numerous theories to be tested and the mathe matical and statistical procedures exist in general to do so, at this point, no single unified theory has emerged. It is generally accepted that to explain product choice behav ior,products must be described in terms of attributes. Using anyone of a number of procedures, it is possible to obtain measurements on the attributes of the products under consideration. However, there is no generally accepted methodology. Given the attribute profiles of two products, in order to explain and predict preference, it is necessary to determine the relative importance of each of the product attributes. Once again, there is no generally accepted methodology. There are two basic approaches: The first, called the attitudinal approach, obtains importance measure ments directly from respondents using one of many scaling techniques; the second, termed the inferential method endeavors to infer impor tances from product preference and attribute data. Since it is gen erally felt that respondents are unwilling and/or unable to provide meaningful importance measurements, the inferential method is most widely accepted. 104 pp. Englisch.
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Condition: New. Print on Demand pp. 104 67:B&W 6.69 x 9.61 in or 244 x 170 mm (Pinched Crown) Perfect Bound on White w/Gloss Lam.
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Condition: New. PRINT ON DEMAND pp. 104.
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -At this point in time, there is no generally accepted methodology for explaining and predicting human behavior given a product choice situation. This is true despite the critical importance of such meth odology to marketing, transportat…ion and urban planning. While the social sciences provide numerous theories to be tested and the mathe matical and statistical procedures exist in general to do so, at this point, no single unified theory has emerged. It is generally accepted that to explain product choice behav ior,products must be described in terms of attributes. Using anyone of a number of procedures, it is possible to obtain measurements on the attributes of the products under consideration. However, there is no generally accepted methodology. Given the attribute profiles of two products, in order to explain and predict preference, it is necessary to determine the relative importance of each of the product attributes. Once again, there is no generally accepted methodology. There are two basic approaches: The first, called the attitudinal approach, obtains importance measure ments directly from respondents using one of many scaling techniques; the second, termed the inferential method endeavors to infer impor tances from product preference and attribute data. Since it is gen erally felt that respondents are unwilling and/or unable to provide meaningful importance measurements, the inferential method is most widely accepted.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 104 pp. Englisch.
