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Estimating Models Promotion Non Compensatory by Fader Peter (17 results)
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
£ 19.23
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Published by Creative Media Partners, LLC Jul 2023, 2023
ISBN 10: 1021434752 ISBN 13: 9781021434753
Language: English
£ 22.91
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Add to basketTaschenbuch. Condition: Neu. Neuware.
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Published by Creative Media Partners, LLC Aug 2024, 2024
ISBN 10: 1019585471 ISBN 13: 9781019585474
Language: English
£ 37.26
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Add to basketBuch. Condition: Neu. Neuware - Marketing professionals, this one's for you! In this book, Leigh McAlister and Peter S Fader provide valuable insights into non-compensatory choice behavior in consumer decision-making. By analyzing UPC scanner panel data, they offer practical models for estimating the impact of promotions on consumer behavior.
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Add to basketPaperback. Condition: New. Print on Demand. This book explores the effects of promotional offers on consumer brand preferences and purchase behavior. Emphasizing the importance of non-compensatory decision-making, the author proposes a novel model for understanding how consumers often restrict their choices based on the presence of promotions. The model is estimated at the individual level using a large dataset of consumer purchases, demonstrating its effectiveness in predicting future choices. By incorporating both promoted and unpromoted purchases, the model provides valuable insights into the interplay between promotional strategies and consumer behavior. Additionally, the book offers analytical techniques for identifying hierarchical preference structures and discusses the robustness of the model under varying conditions. Overall, this book provides valuable insights into the complex dynamics of consumer choice in the presence of promotional offers. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
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Add to basketPAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
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Add to basketPaperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 73.
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
£ 16.19
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Add to basketPAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Condition: New. Print on Demand.
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
£ 25.61
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Add to basketHRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
£ 28.56
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Add to basketHRD. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
£ 28.04
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Add to basketHardback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 240.
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